2019Lead Designer & DeveloperBrandingNext.jsMotionCopywriting

Beacon Brand

Identity & marketing site for a developer-tools startup.

Overview

Full brand identity and Next.js marketing site for Beacon Labs — from naming workshop to Vercel deploy in 6 weeks.

Challenge

Beacon was pivoting from agency services to a SaaS product and needed a brand that felt credible to enterprise buyers without losing the warmth of a small team.

Approach

Workshop-led naming exercise, logo in two rounds, type and colour system, illustration style, and a 7-page Next.js site with animated demos of the product.

Outcome

Launched on Product Hunt (#3 of the day) · 1,200 sign-ups in the first week · Brand extended to swag, pitch deck, and social.